4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
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Salesforce news
SharkNinja embarks on its Salesforce AI journey
Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
Salesforce unveils integrated ecommerce storefronts
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Marketing artificial intelligence (AI)
Why AI’s agents and commodification are good news for marketers
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
Salesforce to buy enterprise knowledge platform Zoomin
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior.
3 announcements from Dreamforce marketers need to follow
How will all those AI announcements impact the way you work? Let’s take a closer look.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.
Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
Measuring customer acquisition cost: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
AI and security are the focus of latest Salesforce acquisitions
Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities.
Salesforce sees a shorter, more competitive holiday season in 2024
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win.
How Salesforce Data Cloud supports CX for Principal Financial
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
Salesforce’s Summer 2024 release features time-saving enhancements
Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users.
Salesforce: Shoppers are saving their big moments for later in 2024
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election).
Salesforce Einstein: A deeper dive into data, personalization and Copilots
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Salesforce piles on the Einstein Copilots
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
Marketing artificial intelligence (AI)
Salesforce delivers Unified Knowledge to service agents
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Salesforce’s Spring 2024 release includes Einstein-powered AI features
Semantic search and content generation for promos come courtesy of Einstein.
Customer relationship management (CRM)
Salesforce predicts lower growth as CEO focuses on AI’s problems
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Salesforce rolls out new edition of Marketing Cloud for small businesses
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
Salesforce experts share tips for ensuring a smooth implementation
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
Marketing artificial intelligence (AI)
Expanded integration lets Salesforce sell through AWS
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
Salesforce winter 2024 release: The business executive’s guide
The latest Salesforce enhancements in content management, customer engagement and data security.
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
Salesforce announces new Commerce Cloud integrations
Salesforce extends Commerce capabilities across marketing, sales and service channels.
Salesforce raising prices next month
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
Salesforce summer 2023 release: The business executive’s guide
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot.
Salesforce spring 2023 release: The business executive’s guide, part 2
A look at recent Salesforce enhancements to Sales and the Customer Data Platform.
Salesforce spring 2023 release: The business executive’s guide, part 1
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.
Salesforce winter 2023 release: The business executive’s guide, part 2
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.
Salesforce winter 2023 release: The business executive’s guide
Salesforce added key features, including support for subscription selling and sales enablement functionality.
Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce's approach to customer data.
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.